Safeguarding the welfare of children

Parents with less money may also find it hard to afford the right food or not a lot of food which some children end up going to school with no breakfast this may lead to poor diet and health. B. Educated parents. If a child is brought up with well-educated parents this can take over a child's life this can have a big impact on their social life as the parents may have the child taking a lot of extra lessons for example piano lessons or dance lessons pushing them to be the best they may not realize that the child is emotionally and physically drained but not wanting to disappoint the child carries on.The child may feel left out in the fact that their friends are out enjoying life and having fun and they are missing out on heir childhood. The child may not be as intelligent as their parents and finding it hard or stressful that they are struggling with work because they don't want to fail their parents. A child with less educated parents may be struggling with school work or home work as their parents can't help them with studying they may also not care about the child's education because they may not have been brought up to care by their parents.C. Lone parent. A single working parent has less time for their child especially if they are siblings it ill be hard for them to give equal time to all children. This may affect the child's behavior as they may see this as an opportunity to take advantage of the situation they may bunk off school or start hanging around with the wrong crowd or Cumming in late. Emotionally this may leave them feeling left out and doing bad things such as thieving thinking this is the only way they can get your attention.They could start to fall behind at school because their parents aren't involved enough and not giving them the encouragement they need. The child may have also had to grow up quicker asking their own tea maybe dropping off and picking up siblings why the parent is at work meaning they don't have a social life because their caring for their brothers or sisters. The positive side to a working parent is that the child's education may be better like being in a private school, also the child more than likely doesn't go with out when it comes to new things for example clothes, laptop etc.A single parent on benefits may have all the time in the world for their children, giving the child less opportunity to bunk off school or fall behind with work but the child may be less ordinate when it comes to clothes and gadgets which may lead to the child being bullied and not fitting in socially with their peers this may lead to the child falling behind on work as they can't concentrate feeling like they don't want to be in school where these bullies are. B) Health A. Over weight.A child over weight through genetics not self-inflicted may struggle with day to day tasks such as struggling to get there selves dressed or even the simple task of going up and down stairs or doing pee at school. This may affect them emotio nally because asks are more difficult to do leaving them to feel self-conscious and upset, this may cause bullying affecting their social life as they may find it hard to go swimming or bike riding leaving them with not many friends. Their behavior may be that they are very quiet and sit away from everyone or they may act out and become the bully so they don't get picked on.Their parents may be supportive or they could be pushy towards the child to lose weight making the child feel like they have no one to turn to. B. Young career. A child looking after a parent may look strong on the outside but may feel very tired ND fragile on the inside struggling to cope but putting the brave face on as they love their parent and feels this is their duty. Their education may be falling behind as they are missing days off school or struggling to focus maybe falling asleep in class.Emotionally they maybe blank on the outside and not letting anyone in , but inside all they want is a brake to be a child with friends, socially they probably don't have many friends due to the fact that their missing school and when they are at home they can't go out because their caring for their parent. They may get bullied because they not play out with the other children and they pick up on the fact that the child is different to them affecting the child's behavior they may act out in frustration to release stress or Just shut themselves off from others.C. A child with disability. A child with a physical disability such as not being able to move will have all the emotion and intellect on how they feel and think but won't be able to show them physically. They will more than likely be at a special need school which will have group activities and learning methods tailored to their needs but they can't do every says task such as getting dressed or feeding themselves. This will be emotionally frustrating for the child knowing what they want to do in their head but can't act it out physically.Soci ally they may have special groups they can go to but they won't be able to go out and do every day things like other children. This may leave them to act out by shouting and showing their angry through facial expressions. A child with a mental disability might not understand how to behave if their withdrawn and don't communicate with family or friends. Or they act out with anger shouting and being hysterical towards others. Intellectually they may struggle to learn anything as they don't have the ability or find it hard to remember or focus.They will also more than likely go to a special need school which they will have learning tailored to their needs; they will be able to move around and play but may not understand the concept of games and group activities. Socially they may find it hard to play or communicate with others leaving it hard to have many friends. C) Environment. A. Deprived. A deprived area may have fewer amenities such as Just a corner shop. They may not have anythin g for children to burn some physical energy off for example a park, library or swimming facilities.This will affect the social behavior in this area such as vandalism, graffiti and theft. In deprived areas you may find that are different ethnic and religious families which may mean feuds or language barriers. Not having a library or other amenities may affect their intellect as they don't have the tools there to help them learn. B. Peer. As a child straight away you find that they make friends and become a group or gang hose friends can be from school or their estate they live on it can also depend on the ethnic origin or religion.Being with certain friends may lead the child to truant or drink and take drugs or it may come from their parents if they have friends round all the time drinking etc. Depending on your family or friends you may fall behind in work if they aren't committed to the work or committed to helping you with the study. C. Community. If a community doesn't have the right amenities for example a corner shop they may struggle to get groceries and bits if they can't afford to travel far, which may affect heir health or diet.Also if the community don't have a library with the computers or community centre the community would suffer because they wouldn't have the help to study and better their selves for a Job not many families have internet so these are a great help also this could affect their behavior and their intellect as they have nowhere to go to study or to take themselves away from gang culture etc. Not having a park or a swimming baths may affect their social behavior as there is nowhere for the children to go to hang out and play.

Ethics and Social Responsibility Essay

As a business grows and expands, eventually the goal of a business is to transform from company into a corporate powerhouse. Once the goal of a company turned corporate is met a corporation is to operate eventually internationally within other countries. With the ability to operate a business internationally this will enable a corporation access to several features. These features are more revenue income, acquire and disperse domestic and international stocks, capital expenditures in the forms of resources and manpower in foreign countries. These features also spell the recipe for creating more jobs within those foreign countries a corporation plans to operate within. Culture Issues Affecting Corporations Actions Outside the United States The well known jean clothing company known in the retail business as Levi’s operates under the business name of Levi Strauss and Company. Levi Strauss and Company is located in the heart of Northern California’s Bay Area city of San Francisco. Levi Strauss and Company operates and own its factories of clothing internationally in 110 countries (Levi Strauss & Company, 2012). With the business growth and years in operation Levi Strauss and Company also have been put under extreme scrutiny because of business practices and business ethics. Most of the examinations and criticizing of the company business practices have been from various groups and individuals ranging from employee unions, stock market companies and individual, even from external companies associated with Levi and Strauss. One of the reasons for criticism was the attention brought onto Levi and Strauss operating two of the corporation’s factories in Bangladesh, India. What the assessment of Levi and Strauss Company found was that its resources also included the employment of children working within the factories. Many of these children working within the two factories working under the minimum age limit. This had put Levi and Strauss into a bad business situation. With the United States the minimum age limit to work legally in non-hazardous areas is 14 years of age (U.S. Department of Labor, 2010). In India the children working at two of Levi Strauss and Company were under the age of 14 years of age. With many of these children working there most of the wages were used to help support their families who depended on their child’s wages. Levi’s implemented into its Terms of Engagement that any child working under the minimum age limit would have his or her salaries covered while paying for his or her full education (Levi Strauss & Company, 2012). Ethical Perspectives Of Levi and Strauss Company Global Organization Levi Strauss and Company have ethical perspectives are in agreement with the majority view of operating as an ethical global business entity. Levi Strauss and Company operates under a Worldwide Code of Business Conduct, and a Global Anti-Bribery and Anti-Corruption Policy (Levi Strauss & Company, 2010). Under the Worldwide Code of Conduct Levi’s operates its business affairs with good responsibility and integrity. The Code of Conduct also encourages the corporation’s employees base business decisions under the corporation’s ethical values. Operating under anti-bribery and anti-corruption policy, Levi’s operates under each country’s specific laws and regulations, in addition, these policies are put into effect to help the company’s employees be able to identify any potential business scenarios and avoid situations, which can put the company’s ethical policies at risk (Levi Strauss & Company, 2010). While operating in 2008 Levi Strauss had received pertinent information regarding its factories in the country of Uzbekistan. Levi Strauss and Company had gone under pressure to investigate about the working conditions of forced child labor to harvest cotton in Uzbekistan. With inquiries from the company’s external stakeholders, environmental nongovernmental organizations, socially based firms, and internationally based retailers, the company addressed the issue of forced child labor to harvest the cotton in that country. What Levi’s did was ban the cotton harvested in Uzbekistan (Levi Strauss and Company, 2010). From the part of 2008 through the middle of 2009 the company brought the issue to the United States Government and engaged the country of Uzbekistan government to resolve the situation of the country forcing children to harvest the cotton within that country (Levi Strauss and Company, 2010). Levi’s Ethical Perspectives Across Cultures Levi Strauss and Company faces different challenges operating in different countries and abiding by various cultural ethical differences. While operating in different Asian countries Levi and Strauss took part in The Asia Foundation to help support the end of corruption that is common in many Asian countries (SUPPORTING VULNERABLE POPULATIONS IN ASIA, 2012). the Asia Foundation helps with funding from Levi Strauss and Company develop programs which are to enable a better life for many people in Asian countries. With helping to end corruption Levi and Strauss has taken a pro-active approach to end this dilemma that is still in many of the Asian countries. In working internationally Levi and Strauss has addressed the issue of women’s rights in countries such as Egypt. In other countries the humane rights of women are equivalent to almost nothing putting women down at the bottom of the social pyramid. Levi and Strauss has partnered with Business for Social Responsibility to run a program also known as the HERProject-for Health Enable Returns that is meant to help women in educating women about health reproduction and access to get health services (Jill Nash , Vice President, Levi Strauss & Co. Corporate Affairs, 2010). With regards to operating in international countries Levi and Strauss must be able to handle each challenge differently and adapt policies for each specific region. One solution may work in one country but may not work effectively in an another country. Levi and Strauss operate under a high standard of ethics and code of conduct within the United States, which is far higher when compared to other foreign countries. Operating business in a high ethical standard is something Levi and Strauss have been innovating as the corporation ventures to operate in foreign countries. With each country come challenges, which may be similar and different from other countries, which are unique to each region. In conclusion businesses are either currently or entering into the global market as the realization of more income revenue is abundant. When companies look to grow with expansion into other countries sometimes the earnings of revenue will tend to take a company’s focus of concentration away from dealing with cultural aspects and challenges unique to those specific country regions. When the distraction on not learning about the different cultures and ethnicity conducts business do companies create mistakes that can have a major ethical issue in the public view. The best result would be to conduct business research on how business conduct operates in each country to avoid any potential ethical dilemmas.

World war one BOOK REVIEW Essay Example | Topics and Well Written Essays - 750 words

World war one BOOK REVIEW - Essay Example Despite the economic focus of the book, it is written in a surprisingly easy to read style, and offers a deep thoughtful insight into the economic underpinning of the peace established in the aftermath of World War I. The book consists of several chapters describing the situation in Europe before and after the war, the peace conference and the Treaty, reparations, and remedial actions suggested by the author. One of the key points emphasized by Keynes throughout the book is the need for a non-vindictive peace treaty. The essence of this suggestion is that the victorious Allied states should minimize the burden of reparations and repayments borne by Germany. Keynes believes that settlement of frontiers and confiscation of property owned by the German governments would be a better solution because huge reparations envisaged by the Peace Treaty would discourage German domestic production and entrepreneurship. The result would be production of only subsistence minimum and eventual economic failure of Germany and its inability to pay the imposed reparations. Keynes claims that the negotiating parties were predominantly concerned by the political aspects of future peace and had almost no vision of the economic outcomes of the peace. The Big Three leaders balanced between the long-term political benefits of their countries, varying interests of their partners, and the public opinions of their nations. Thus, French Prime Minister Clemenceau perceived Germany as a potential threat to stability and peace in Europe, and a threat to security of his country. Therefore, France tried to make economic conditions of the Treaty as harsh as possible for Germany arguing that light economic penalties would result in rapid recovering and further strengthening of Germany. Keynes' position can probably be explained by the interest of his own country that was extremely concerned with the revival and further development of international trade which constituted the cornerstone of the country's economic potency. Lloyd George understood that Germany ruined by excessively hard economic claims of France and other Allies would seriously undermine marketability of British goods in the European market. The British representatives also viewed Germany as a potential barrier against Russia and reasonably considered that only country with healthy economy tied by strongly trade-based relationships could effectively fulfil such mission. No wonder Keynes labels Versailles as 'the triumph of political passion over economic reason' (p.16). Bringing forth a number of serious arguments, Keynes also predicts impoverishment of Central Europe and growth of radical nationalism. He brilliantly predicted not only failure of Germany to pay the imposed reparations, but also the process of hyperinflation that occurred in Germany after the war and the political victory of reactionist parties in the country. The prediction made by the author relies on comprehensive analysis of Germany's exports, imports, and other aspects of economic life.On the other hand, the death of millions Germans from starvation also predicted by Keynes never occurred. The list of remedies suggest by Keynes to avoid or mitigate the negative

Revise Answer Essay Example | Topics and Well Written Essays - 500 words

Revise Answer - Essay Example (A Federal Reserve Board Chairman Alan Greenspans 1999 Harvard University Commencement speech) The mind is quick to change an individual’s opinion and imagines anything it likes. It is a source of happiness when controlled. The first strategy to strengthen self-control is to conduct an experiment. Assagioli states that most academic psychologists do not research in appropriate ways. The doctors do not go into the laboratory to examine their own experience of the will. Second, is the application of psycosynthesis. Psycosynthesis is holistic, inclusive, and global. Finally, misidentification, and controlling of the will strengthens self-control. Sensation, feeling, thought and intuition lacks a description of psychological life hence no self-control ( article, An interview conducted with Roberto Assagioli by Sam Keen). My gratitude is to my loving mother (Rebecca Peters). She is a mentor, teacher, teacher, guardian, and an idol. She gave words of wisdom, which has driven me until now. For instance, always to believe in myself and most significantly to face all calamities. She showed me to have faith in myself and not to trust everyone. I owe my mum the primary education, shelter, food, beautiful clothing, and health she provided me. The communication and listening skills you taught me. I love you much and thank you mother. Abraham Lincoln had several successes. He became company captain of Illinois militia in Black Hawk War. He became congress and admitted to practice law in U.S District Court. Finally, he became the president of America. However, the failures include; failed in business, defeated for speaker and state legislature. The adaptation strategies include defining a goal. Lincoln set his goals to know the primary objective. Secondly, learning from the suffering process enabled him to persevere and find a solution. Finally, retaining modesty in the face of mystery allowed

Assess, Plan and Design Possible Teaching and Learning Interactions Essay

Assess, Plan and Design Possible Teaching and Learning Interactions that Promote Acquisition and Learning of Oral, Visual Art - Essay Example Persisting with difficulty: When she realized that the drip stand was empty, she persisted in searching for a bag of fluid to attach to it so that the drip station would look authentic. She even suggested to put clamps so that the fluid will not run down. Expressing an idea or feeling. Her play emulated a nurse administering an IV to her own hand and this was observed when she pretended to prick her finger. Taking responsibility. She asked that a note be placed on the medical equipment she was playing with so that no one will touch it and that it will still be available when she comes back to it next time. 2. Assessment: The assessment framework adopted is the Learning Stories Framework (Carr, 2001). It is an approach that tells a story about a child in action as observed and documented by a teacher or practitioner. It is a more holistic approach in assessing a child’s knowledge, skills and attitudes, which are reflective of the child’s competencies (Carr, 2006) 3. ... She has displayed adequate verbal communication skills as she was able to express herself when she requested for some things she needed in her play (Communication, 2, p. 76) She showed ownership of her play by asking her teacher to write a note not to touch her drip. She realized that the note can be read by others and is a form of communication (Communication, 3, p. 78) Observing Daneka gave the teacher ideas on how to help her in her language development. She seems to be open to learning because she is very curious and applies her ideas directly to her play (Communication 4, p. 80) In her play, Daneka learned that her ideas have value and with a responsive environment, she can pursue it. She realized that the practitioner respected her ideas and cooperated with her requests. She has learned that a real life experience can be reproduced in play. Daneka has shown that she has developed confidence in pursuing her ideas further by exploring what the drip would feel like if it were on h er. Daneka’s opportunity to observe her brother gave her ideas regarding the use of medical equipment thus supporting and extending her understanding of what is happening to her brother. (Indexed for Mind Map) *Emergent literacy is the term used to refer to the earliest period of a child’s literacy development, specifically the time between birth and when the child can read and write (Sulzby and Teale, 1991). According to emergent literacy theories, the child is the central figure in the construction of learning. His life experiences directly affect his literacy. One theoretical perspective in the area of emergent literacy is that children are innately predisposed to

Compare Contrast 2 Poems A Working Girl Can't Win and Advice to my Son Essay

Compare Contrast 2 Poems A Working Girl Can't Win and Advice to my Son - Essay Example Peter Meinke try to tell in their poems based on their own experiences in â€Å"A Working Girl Can’t Win† and â€Å"Advice to my son†, respectively. More or less, both of them share their perceptions of people and life as assumed unanimously. The only difference in their poems is that Meinke takes a positive approach to life and advice his son to survive the harsh realities of life and live a better one, whereas Garrison discusses about the harsh stereotypes associated with women in their workplaces and daily lives. With the use of diction and imagery, these poems bring forth the harsh realities in life. Garrison emphasizes on the victimized state of women at the hands of the patriarchal and male dominated society. This all point towards gender discriminations which does not allow women to have the stability and sense of belonging in a workplace compared to their male counterpart. Thus, in order to prove their capabilities and intellect, they have to juggle with different identities: a work self and a feminine self (Hippel et al. 156). As these stereotypes prevail, Garrison, by using diction and vivid imagination, narrates the ubiquitous undeserving labels associated with women in workplace and elsewhere. Their chastity is libelled by questioning their status as â€Å"pundits or a slut† (Garrison). ... These men then criticise them for being too soft or strident, too aggressive or not enough. Normally, a few of these attributes portray a confident persona in men, however, this all appears abrasive in women (Rhodes 6). These attributes leave a woman battling for her status alone. But what these women forget is that in struggling they lose themselves forgetting how to live a normal life. Because they are involved in removing the threatening views from the society, their family is the only one who cherishes their endeavours and grieves their absence. The reason behind this is that women are considered as possession by men. They are to yield to men and not vice versa. But what everyone seems to forget is that women used to have a higher status than men in late II century BC (Campbell 6). Matriarchy was indeed very powerful until it crumbled. Where a struggling woman is seen undergoing transgression, Meinke, rather than bringing another reality upfront, shows an optimistic outlook towar ds harsh realities in life. The narrator of the poem advices his son to cherish life no matter the melancholy and gloominess it brings along. In his point of view, hardships are a fact of life and can not be denied. Not only will they come, but there also will be a day when the harbinger of death will arrive with â€Å"the shattered windshield and bursting shell† (Meinke) putting an end to everything earthly. Life is full of miseries and burdens which each individual has to deal with on their own. But as human beings are weak in nature, they crave for more and more ignoring what they already have as Rev. Leroy Allison said, â€Å"We spend too much time living in the ‘what if’ and

Econ question Essay Example | Topics and Well Written Essays - 1750 words

Econ question - Essay Example As the author correctly notes, the situation should not be oversimplified and he suggests that rejecting inherited wealth would lead to an equal society. On the other hand, the power of hereditary wealth cannot be used in the demonstration of particular thresholds of disparity typical of the developed nations in the twentieth century. At a particular point in the twentieth century, hard work was the guaranteed way of achieving a good living, then the considerable changes associated with the interwar era made things different. The changes have little involvement with the increase in the productivity of workers as compared to the effect that was felt by the very rich in the interwar era. The societies that were exceptionally imbalanced had been developed based on extreme concentrations of wealth, which made it possible for a small class of individuals to survive on capital income alone. The working rich did not simply overtake the rest of the population during the interwar period. The author dedicates most chapter seven in his book to a comprehensive walk through the data that explains the elements that influenced changes in distribution of income throughout the last century. The distribution of income for the French was extremely compressed by the interwar era, but disparity started to increase swiftly in the after the war because of the quick recovery and increased focus on reconstruction than on distributional concerns. This tendency in the direction of increased disparity stopped by the political changes that took place on the late sixties, but disparity started increasing again in the early nineties. In the division of his analysis, Piketty tries to develop a clear distinction between the contemporary definition of labour and inheritance, and the dissimilarity between income form labour and income from wealth. He

The Asda Effect Assignment Example | Topics and Well Written Essays - 1000 words

The Asda Effect - Assignment Example Everything changed all of a sudden as Asda found itself with demoralized employees, slow growth in sales, and declining profits in 1991. It had been a 1 billion pounds cash surplus supermarket chain in 1987, and by 1991 it had a debt of over 1 billion pounds. That was precisely the state of affairs at Asda when Archie Norman entered into the scene as Chief Executive Officer (CEO).The main reasons of the problems that Asda and Archie Norman had to face were due to complex organizational inefficiencies that they had to solve as soon as possible, right away, in order to survive, and at the same time, Asda had to become an efficient organization once again.  Ã‚   Among the different reasons behind Asda’s failures by mid-1991 were the following:   Asda as an organization with its own culture had become a bureaucratic and hierarchical institution beginning in the 1980s.   As a direct result of this rigid functioning structure in the company, any kind of innovation was stopped from being encouraged or implemented.   Without any innovation, Asda was unable to keep its competitive advantages in the retail market in the United Kingdom.   (Weber and Beer, 1998a:   p. 6).   So Asda and Archie Norman had to face the challenge of transforming the superstore in relation to its management style of doing things as well as implementing a sense of culture based on the core values of Asda.   Management and leadership had to change significantly in order to create a new productive and efficient organization.     Ã‚  Ã‚  Ã‚  

Mercutio character in Romeo and Juliet Essay Example for Free

Mercutio character in Romeo and Juliet Essay In Romeo and Juliet each character has a specific role. Mercutios role is the most important. He is the kinsman to the prince and Romeos closest friend and confidante, and in this role he can be very inluential to Romeo and can influence the decisions made and the directions the play takes. He uses his humour and wit to lead the other characters to the climax. He is in a difficult position, as the friend of Romeo and the princes kinsman, but all these factors contribute to the memorable character he is. Mercutio is the driving force behind the play, as he fortells or is the cause of most of the major events. Before the Capulets party Benvolio advises they enter quietly, dance and leave, but Mercutio, the only person in this scene actually invited to the play, disagrees;  duns the mouse, the constables own word,  if thou art dun, well draw thee from the mire  Mercutio is saying that only a mouse should be silent and small. In this instance Mercutio is moving the play along by teasing Benvolio and Romeo into staying at the party longer, which turned out to be fatal. The party is a major event in the play because Romeo meets Juliet there, and consequently decides his love for Rosaline was nothing but a crush. The next major event in the play is Mercutios own death, this is often believed to be the climax in the play because from there on everything changes for the worse. In Mercutios last scene Romeo intervenes as Mercutio is fighting Tybalt and Mercutio is wounded under Romeos arm, Mercutio then makes Romeo question why he intervened and then to feel responsible for Mercutios death, he seeks revenge on Tyalt and is banished, which provides the complication for the story. These are just two examples of situations where Mercutio has either used his wit to manipulate Romeo into doing something (the party) or made Romeo question what is going on and who is to blame. Mercutios death is the only time in the play where he accepts that the feud plays a bigger role in his life than he likes to think. Before this he treats the feud as more of a joke, he doesnt think about the consequences of bringing a Montague to the Capulets party. In fact, you could say that Mercutio enjoys the tensions between the two families as it provides situations where he can stir up some fun. He does this when Tybalt is searching for Romeo and Mercutio warns him that if Tybalt starts a fight Romeo will not back down, then, when Romeo will not fight Mercutio takes his place. A plague on both your houses, they have made worms meat out of me Mercutio does not say Tybalt has made worms meat out him, he says they, both the houses. As he is dying he curses the house of Capulet and Montague three times, he knows that his death was not caused by fate but from him getting to close to the feud. Romeo and Juliet is well known for being a Comedy and a Tragedy, yet when Mercutio dies so does the comedy. A comedy is a drama where satire or humour is used and this definitly defines the scenes Mercutio is involved in. Mercutio is the bearer of all the humour in the play; the only time any other character shows any wit is when they are in the company of Mercutio. This is shown in Act two, scene four, when Romeo and Mercutio have a battle of wits, when the scene before Romeo was almost begging the Friar to marry Romeo to Juliet. Because every one of Mercutios lines is full of multiple puns and jokes his lines previous to his death are noticed and remembered by the audience for the fact that he curses the houses, even Romeos and also states that he is hurt and sped. Romeo doesnt really take him seriously at first:The hurt cannot be much Then, as soon as Romeo realizes Mercutio really is dying Mercutio renews his humour and makes plays on the word grave; this last bout of humour quickly turns into rage. He, Mercutio was dying from a scratch! Zounds, a dog, a rat, a mouse, a cat, to scratch a man to death! A Braggart, a rouge, a villian, that fights by the book of arithmatic When Tybalts challenge to Romeo arrived at the Montague house Mercutio told Benvolio that he hated Tybalt for his fancy dressing and manners to be accepted into society, and here he was, dying from a scratch delt by The pox of such antic, lisping, affecting fantasicoes, these new tuners of accent. From here on the play descends to a Tragedy, a dramatic performance where the main characters are led to ruin and misery. The character of Mercutio is short lived but best remembered for his quick wit and humour in otherwise boring or serious situations, he plays a vital part in the play because he can move the play in new directions, being Romeos friend and the Princes kin. He finds it hard to stay neutral in the feud and this contributes to his death in the end. It is because of these characteristics that he is the most remembered character in Romeo and Juliet.

Mouse Trap Ease Essay Example for Free

Mouse Trap Ease Essay 2) Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target? Martha has targeted women for her product. She feels that women are the best group to target because they don’t like the mess or the risks created by traditional mouse traps. But what Martha doesn’t know about is woman is a large segment that is too wide to be targeted properly. In the society, woman population is shrinking rapidly causing market that Martha is targeting is shrinking. By right there are a lot of other markets that have more potential which Martha could target. Other market which hold larger potential for Trap-Ease are market like environmentalist, pet’s owner, family with kids, factories, sewage, farm and man. Trap-Ease are reusable and durable, therefore it create less effect on the environment. This advantage would attract environmentalist that would care more for the earth. The environmentalist market are growing rapidly as more and more people are getting aware of the problem faced by the earth such as global warming and deforestation. Trap-Ease also would be attractive for pet’s owner as it doesn’t required poison and dangerous spring mechanism. The traditional mouse trap would pose a treat for the pets as pets might mistaken the poison for the food while the spring loaded mechanism might accidentally snapped on a paw or tongue of pets. Family with kids would also like to have Trap-Ease, traditional mouse trap and poison pose a very large risk to infant and kids. Parent would be happy to have this innovative safe mouse trap to be around compared to the dangerous traditional substitute. The rats are also commonly found in factories, Martha should send some salesman to this market to introduce them Trap-Ease which would not create any mess and reusable. Factory would found it attracting as traditional mouse trap will create mass that would possibly contaminate the food that factories are producing. Martha also could group up with food safety NGO to make sure the factories are free of rats to the benefits of the society, while in doing so introduce Trap-Ease into it which will be the cost effective solution for the problem. Sewage are the main place mouse would live in a city, its full of mouse. Martha could propose to the government to install the Trap-Ease in the sewage to reduce the amount of disease carrying rats in it. This could possibly be the largest market Martha will have. Finally, farm would be very interested to have this Trap-Ease in the farm as this is a cost effective way to control pest. Mouse has always been farm biggest problem, having a cost effective way to manage them? Excellent! Man should be the market segment instead of woman because males that enjoy heavy duty work such as grinding and the like are also another target Market to be considered. Normally in family, man do these â€Å"hard work† instead of woman because most woman are scared of rats. 5)Who is Trap-Ease America’s competition? Trap-Ease America’s competition is any company that creates mouse traps. These competitors are large and hard to fight because most of the companies sold low quality cheap mouse trap. The mouse trap and poison they sell pose a large risk to pets and kids as well as the mouse they are supposed to kill. Regardless, there is also version of live catch mouse trap similar to Martha’s. Some company such as Mice X offer a version of mouse trap that allow the user to dispose the trapped mouse without touching the mouse. They sell it for $5 which is higher than Trap-Ease. This has given an idea that Trap-Ease have lower price compare to their competitor which is a large advantages. Companies such as Kindle did offer mouse trap that uses glue, it is reusable for a short term but are cheaper compared to other mouse trap. Other competitor included: Riddex, Mouse Free, and Sovart.

History of the Tudor Dynasty

History of the Tudor Dynasty The Tudor dynasty held the throne of England from 1485 to 1603. In this interval accomplished two revolutions of paramount importance: first, Britain became the first of the Protestant powers, and secondly, she became a maritime and colonial power. Henry VII, founder of the dynasty, presided over the rebuilding of the kingdom, while his son, Henry VIII, consumed his savings striving to solve intractable problems: in diplomacy, that of the European balance, in religion, that of Catholicism without the pope in administration, that of good finances without honesty. Edward VI opened the way for Protestantism, whose progress was repressed by Mary Tudor with an implacable rigor rendering him powerless. Elizabeth I, finally, gathered deftly around her statesmen and advisors, making the symbol of an official religion in accordance with the average opinion of his country and attempted to resolve the major international issues. King Henry VIII Reforms in the British Church were first conducted by Henry VIII more precisely the attachment of Bishops to the English crown: King Henry VII was eager for money, his father had increased the fortune of the English crown by taking the land of noble deaths during the War of the Roses, Henry VIII sought to take those of the Church. At that time the Church had a very important role (one of the largest in the kingdom) and was increasing the discontent of the people because of king s opulent lifestyle. The independence of the Archbishop of Canterbury and bishop s vis- -vis the kings, Henry VIII also found it impossible to tame the Pope because the kings of France and Spain were much more powerful than him. Henry VIII wanted to further centralize the power.(Guy, 245) He divorced one of his six women bishops attached to the crown of England. Indeed, in 1526, Henry VIII asked the Pope to divorce Catherine of Aragon, niece of Charles V King of Spain, because she did not have a son but the Pope, being under the influence of the King of Spain, refused. In 1531, Henry VIII decided to ignore this prohibition and managed to convince the Archbishop of Canterbury and the bishops to attach themselves to him. In 1534, the Act of Supremacy was passed by parliament and Henry VIII became head of all bishops of the kingdom. From the date of this act, all the kings of England became the head of the English Church leaving the pope with no authority. Henry VIII, with the help of Thomas Cromwell, then made use of the Domesday Book to take control of religious taxes; he shut down 560 monasteries and gave their land to the middle classes. This allowed him to raise money for allied merchant classes and landowners, many small gentlemen farmers started making a fortune with this. Also note that the Reformation of the Church had nothing much to do with the arrival of Protestantism: while Henry VIII broke away from the pope, he still remained deeply Catholic. He even grumbled that the Protestants were not loyal to him. He wrote a book critical of Martin Luther, praised by Pope, entitled Defender Fidei (Defender of the Faith or FD that is still found on the coins). Henry VIII crushed all Catholic rebels who would refuse to use the services of the new religion. The monasteries were emptied and sold, and their wealth was confiscated by the state. Thus, the King confirmed the English Reformation. Yet, through the reigns of Mary Tudor and Elizabeth I , daughters of Henry VIII, the Catholic reaction turned bloody, even if the Anglican Church was not called into question . Catholics opposed the system rejecting the reforms of Henry VIII altogether. On 11 July, Henry was excommunicated in Rome and subsequently he answered a call to a future council. A protest of public pity, that of Elizabeth Barton, the holy maid of Kent was rigorously suppressed. Now, war was declared with Rome, Henry VIII, with nothing to spare, ordered that the Pope would be appointed in the future as the bishop of Rome, the bishops would be appointed without the intervention of the Holy See , that church would ultimately be answerable to the Royal Court of Chancery (Anglicanism). Thomas More and Bishop Fisher were imprisoned, the preachers were released throughout the kingdom to speak against the Pope and the King and all the monks were invited to sign the declaration that the bishop of Rome did not more authority in England than any foreign bishop, on pain of punishment similar to those that struck the Franciscans of the Observance. In November 1534, the king added to his titles, according to the wishes of Parliament, that of Supreme Head of the English Church. Deny its supremacy became a crime. It was also a crime of high treason to call it heretical or wish that he, Anne Boleyn, or their children were deprived of the crown. The year 1535 saw a terrible persecution start, under new laws (Treason laws). The monasteries of Charterhouse and Sion troop of martyrs, chained to Newgate, hung, quartered at Tyburn. Fisher, stripped by the Supreme Head of the bishopric of Rochester, was elevated to cardinal by Pope Paul III. Henry VIII had him executed, and his head rot for several days in the pillory of London Bridge. She was soon replaced on the hook by that of Thomas More. This year 1535 and the next date as the two campaigns led by Cromwell, Vicar-General of the supreme leader, for the suppression of the monasteries and destruction of images. In October, the famous doctors Bedyl, Legh, Layton, London, Petre, etc. The beginning of a visitation of all the monasteries of the kingdom was also marked. They were men of bad character, known for their greed, their hardness, coarseness, as evidenced by their correspondence. Everywhere they gathered to gossip and pretended to see the outrageous, secret debauchery. In fo ur months (very short time they had carried out carefully to a serious inquiry), they amassed a Black book material which was presented to Parliament in 1536 to support a proposal by the crown for the total abolition small monasteries and transfer their property to the king. He opposed Luther in asserting that Christs righteousness was imputed to men, nor was it given only to those who had faith that the justification of rights could be acquired by the practice of the virtues of faith, charity and hope, and through repentance and the fear of God, with some effort on the part of man in the exercise of his free will, which was denied by Martin Luther that the veneration of the Virgin Mary and the saints was recommended. The reading of Scripture was closed to the masses from 1546; executions of Lutherans continued until the kings death the following year. Edward VI Edward VI, on his accession to throne was nine years (January 21, 1547) old. His maternal uncle, Hertford, was protector of the kingdom and had himself given the Duchy of Somerset, the brother of Hertford, Sir Thomas Seymour, Lord Admiral and became Seymour of Sudeley. These characters were very much attached to the party of religious reform (Anglican), the young Edward VI shared their sympathies in this regard, in June 1548, and he refrained from making any offering after the Catholic rite at the offertory on Sundays. Ridley and Hugh Latimer were his most favorite preachers, but he listened with pleasure to the Puritan preachers like Hooper and John Knox. Edward VI of England promised a king Puritan, the reformers of all Europe were enthusiastic about his early piety. In April 1551, Calvin sent him a long letter of praise and exhortation. It was the new Josiah. But the learned and fervent devotion was not associated with Edward at the mere natural goodness. He had something in his childhood of deficiency and the hardness of Henry VIII. He was only indifferent to his uncle, the Protector Somerset. While Somerset in 1547 led an expedition against Scotland, his brother, Lord Seymour, treacherously tried to lose it in the spirit of the king. Mary Tudor Despite the measures taken by Edward VI to prevent his sister from becoming his successor, the people recognized the need for the rightful queen. To ensure his own royal authority, questioned by the discussions on the validity of the marriage of his parents, but also to meet his personal beliefs Catholic, Mary Tudor, remained faithful to his religion during the reign of his half-brother, wanted to bring his people back to the old religion with a firm hand. She tried to enforce Catholicism again in the kingdom at the price of imprisonment and death sentences. This is the reason here reign is often associate with blood. In so doing, she disregarded the religious situation of his country: Catholicism was lifeless, while Protestantism was full of vitality. Advised by his cousin, Emperor Charles V, she inaugurated her reign with moderation, content to repeal the laws of the Church taken in the reign of Edward VI, Cranmer jailing and condemning some of her subjects to exile.(Thomas,134) It would mean no bloody persecution against the Protestants, but it did not take account of the opposition of his people, or resistance of Parliament. To demonstrate her desire to give birth to Catholicism, she married in July 1554, the son of Charles V, Philip, heir to the throne of Spain. This reintegration of solemn Church of England in the bosom of the Roman Church attracted the hatred of many who fomented plots against the royal authority. The arrival of Protestantism in Britain or the threat of Catholic invasion pushed the people to convert: when Queen Mary (Queen Mary), half-sister of Catherine of Aragon, Catholic, became head of the kingdom after the death of the son of Henry VIII, Edward VI, who died very young in 1553, the kingdom then composed mainly of Catholics (the majority of the people) but an increasing proportion of the population converted to Protestantism (the richest because this new religion accepted wealth). The position of the Queen Mary was not simple because the kingdom has not experienced female leader for 400 years but Mary committed several errors that resulted in extreme repercussions later on. First, she asked parliament for permission to marry the Catholic King Philip of Spain that compelled disagreeable people to create an uprising. Moreover, the burning of 300 Protestants in five years further aggravated the feud between Catholics and Protestants. Mary died in 1558. For the reinstatement of the Anglican Church to be effective, the big obstacle was the restitution of church property, secularized during the reign of Henry VIII, who had helped some get rich quick. Pope Julius III did not claim this refund, he even sent his legate, Cardinal Reginald Pole, a nephew of Queen Mary, with a mission to give all the English people the full papal absolution. Officially, the authority of Rome was again recognized in the kingdom of England antipapal laws were repealed, Parliament re-enacted the laws against heretics, the bishops called for strong action against all Protestants. The bloody persecution then stood not only against the ecclesiastical dignitaries such as former Archbishop Cranmer, but also against the masses, creating a de facto hostility against Bloody Mary and nourishing a new antipope. The persecution continued with Marys death in 1558. Elizabeth 1 Elizabeth Tudor, daughter of Anne Boleyn, was set to succeed her half-sister. Certainly, on the occasion of the coronation of Mary, Elizabeth had confessed the Catholic faith and promised to defend the true religion, but because of criticism that she opposed the Catholics, accusing her mothers marriage to Henry VIII, Elizabeth which was not affected personally by religious issues but had to promote Protestantism. More skilful politician than her sister, she worked to avoid alienating any of her subjects, the Catholics and Protestants. Elizabeth I, half-sister Mary and Protestants became head of the kingdom because there was no other descendant of the Tudors in 1558. She wanted to reconcile the English among themselves on religious issues and succeeded in 1559 to admit Protestants to two conditions: (1) that they are closer to the Catholics of the kingdom as other Protestants continents, (2) that the monarch remains the sole master of the Church. Elizabeth I undertook many reforms such as the use of Parish (territorial organization of the Church) as an administrative division of the kingdom, the obligation to go to church every Sunday under penalty of law, and finally re-wrote Mass sermons with regard to the attack to the king as a Pechet. Thus, the Church and its representatives had then become fully part of the machinery of state power.(Turton,76) Finally, the English Protestantism completely took off in 1585 with the execution of Mary Queen of Scots in 1587. In fact, Mary Queen of Scots (different from the Queen Mary of England died in 1558) fled to England because she was persecuted in his kingdom of Scotland but this an internal risk in the UK for Elizabeth I as English Catholic nobles would replace the Queen prostetante a Catholic, Elizabeth I therefore took the decision to shut Mary Queen of Scots jail. However, the threat of Spanish invasion (Catholic country) that would attach to England and to defend the Queen Mary over the decision to appoint Mary Philip of Spain as his successor led Elizabeth I to marry in order to cut short the threat of Spanish invasion, or to see the Scottish crown from the hands of Spain. The English people joined the Queen Elizabeth I to stand against the growing threat of Spanish invasion. Elizabeth had the great merit of understanding and acting with a wise and slow progression, behaving immediately after her accession to chief of the Church of England, but assumed that the government of this Church and not s never saying the supreme leader the suprerne head as had once been Henry VIII. The Book of Common Prayer was reworked, and reforms of Matthew Parker, Archbishop of Canterbury sacred by the ordinal of Edward VI (1559), ended after a series of preparatory measures, the Act of Uniformity (1564), which was made compulsory. In 1558, good spirits still doubted the possibility of the victory of new ideas in England. As wrote the Philip II of Spain, a careful observer (it was Fest, his ambassador in London), that the Catholics were the majority of the people, and if the capital, the country of Kent and seaports adhered to doctrines of the Reformation, the rest of the country remained committed to the Roman religion. But even most young noblemen and universities were also removed from it. Elizabeth I, deep admirer of his father and determined to behave like him in all things, there were valuable auxiliaries in a business it knew how to carry out with prudence, skill, and dexterity truly remarkable. England was weary of the sudden change of religion for nearly twenty-five years.

Process of Hiking The Appalachian Trail :: Health Nutrition Diet Exercise Essays

Process of Hiking The Appalachian Trail The Appalachian National Scenic Trail, is a footpath in the eastern United States for outdoor enthusiasts, extending about about 2140 miles from Maine to Georgia, along the crest of the Appalachian Mountains. The trail passes through 14 states and is maintained by 34 different trail maintenance organizations. It is the longest marked, continuous footpath in the world, at some points reaching elevations of more than 6000 feet. Wooden signposts and white paint marks on rocks and trees are placed along the trail. Construction of the Appalachian Trail was begun in 1922 near Bear Mountain, New York. By 1937 the footpath, extended from Mount Katahdin, in Maine, to Mount Oglethorpe, in Georgia, and was ready for use. Later, (after 1937) the trail officially ended at Springer Mountain, 10 miles northeast of Mount Oglethorpe. In 1968 the Appalachian Trail became part of the National Park System and was officially renamed the Appalachian National Scenic Trail. To hike the Appalachian Trail, it is suggested to shop around for a good pair of hiking boots, a tent, and a sturdy backpack. Hiking the distance mentioned above obviously requires excellent footwear, and a light pack. Figure in fatigue and you need a comfortable tent to sleep in at night. Good boots are "solid" on the bottom, so that you cant feel rocks or stones through the soles. If you can press in the bottom of the sole with your thumb, the soles are probably too soft to give your foot proper protection. The top of the boot should be stiff to hold the ankle in place and provide it with good support. While it's possible to treat non- waterproof fabric boots with liquid silicone, it generally doesn't waterproof the boot enough to be useful. Stick with leather boots that can be treated with Sno-seal, beeswax solution, or other waterproofing solutions. Feet change over time, as do shoes. Wearing a pair of shoes and/or hiking boots changes the shape of the shoe to fit your foot. Eventually though, the reshaping causes the shoe to rub places on the foot, causing blisters. All boots are made on different "lasts". The last is the "form" the boot is built around at the factory. The size and shape of these lasts, even between identical sizes of boots, can vary greatly. For instance, some boots are built around a European last which is typically narrow in the

the militia Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Officially, a militia is part of the organized armed forces of a country that is called upon only in an emergency. There have been paramilitary groups with revolutionary ideas throughout America’s history, but today’s militia movement is a new more organized and violent presence (Meyers). Today the militia are unofficial citizens’ armies organized by private individuals, usually with antigovernment, far right agendas. They rationalize that the American people need armed force to help defend themselves against an increasingly oppressive government that is becoming part of a global conspiracy called the â€Å"New World Order† (Sonder, 2000). These armed groups call themselves militias; to both imply the image of the Minuteman of the Revolution and to try to claim legitimacy by asserting that these paramilitary groups were the â€Å"unorganized militia† of federal and state law. The causes for the militia movement are many, but mos t center around a fear of gun confiscation and the role such confiscation would play in their various one-world conspiracy theories. The major events, which helped to incite the movement, include the Ruby Ridge and Waco standoffs, the Brady Law and the Assault Weapons Manufacture Ban. The first groups began forming at the end of 1993; by mid-1994 (Sonder, 2000) there were a variety of such groups in many states across the country. While the media noted the emergence of this movement, little attention was paid to the phenomenon until late 1994, when civil rights organizations such as the Southern Poverty Law Center and the Anti-Defamation League released reports on the militia movement. According to the Southern Poverty Law Center most of these citizens’ armies have few members and are not involved in violent activities (Sonder, 2000). They are interested mostly in the purchase and use of firearms, in discussions of patriotism, and in playing weekend war games. However, there are more than a hundred of these groups, which probably have ties to violent right wing and racist organizations. The militia exploded into prominence, however, in April 1995 when early reports indicated that Timothy McVeigh and Terry Nichols, the Oklahoma City bombing suspects, had belonged to a Michigan militia, or that militia groups were in some way directly connected to the bombing. As a result, nearly every newspaper and television stati... ...f nuclear material  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Criminalizing the use of chemical weapons  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Asking the attorney general to issue a report on whether bomb making literature is protected by the First Amendment  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Giving the secretary of state authorization to identify a group as terrorist and forbid them from raising funds, they can also freeze the assets of such organizations  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Offering restitution to victims of some federal crimes  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Authorizing more than $1 billion over five years for federal, state, and local government programs designed to prevent or deal with terrorists. After the Anti-Terrorism Law of 1996 was passed militia violence continued throughout the United States, but none of activities seemed organized on a large scale (Sonder, 2000). This could be due to increased pressures on the movement by the new law, which forced the militia further underground. Dees, Morris, (1996), Gathering Storm: America’s Militia Threat. Meyers, Leisa, Militia Movement, Microsoft Encarta 2001 CD-ROM Sonder, Ben, (2000) The Militia Movement: Fighters Of The Far Right the militia Essay -- essays research papers   Ã‚  Ã‚  Ã‚  Ã‚  Officially, a militia is part of the organized armed forces of a country that is called upon only in an emergency. There have been paramilitary groups with revolutionary ideas throughout America’s history, but today’s militia movement is a new more organized and violent presence (Meyers). Today the militia are unofficial citizens’ armies organized by private individuals, usually with antigovernment, far right agendas. They rationalize that the American people need armed force to help defend themselves against an increasingly oppressive government that is becoming part of a global conspiracy called the â€Å"New World Order† (Sonder, 2000). These armed groups call themselves militias; to both imply the image of the Minuteman of the Revolution and to try to claim legitimacy by asserting that these paramilitary groups were the â€Å"unorganized militia† of federal and state law. The causes for the militia movement are many, but mos t center around a fear of gun confiscation and the role such confiscation would play in their various one-world conspiracy theories. The major events, which helped to incite the movement, include the Ruby Ridge and Waco standoffs, the Brady Law and the Assault Weapons Manufacture Ban. The first groups began forming at the end of 1993; by mid-1994 (Sonder, 2000) there were a variety of such groups in many states across the country. While the media noted the emergence of this movement, little attention was paid to the phenomenon until late 1994, when civil rights organizations such as the Southern Poverty Law Center and the Anti-Defamation League released reports on the militia movement. According to the Southern Poverty Law Center most of these citizens’ armies have few members and are not involved in violent activities (Sonder, 2000). They are interested mostly in the purchase and use of firearms, in discussions of patriotism, and in playing weekend war games. However, there are more than a hundred of these groups, which probably have ties to violent right wing and racist organizations. The militia exploded into prominence, however, in April 1995 when early reports indicated that Timothy McVeigh and Terry Nichols, the Oklahoma City bombing suspects, had belonged to a Michigan militia, or that militia groups were in some way directly connected to the bombing. As a result, nearly every newspaper and television stati... ...f nuclear material  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Criminalizing the use of chemical weapons  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Asking the attorney general to issue a report on whether bomb making literature is protected by the First Amendment  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Giving the secretary of state authorization to identify a group as terrorist and forbid them from raising funds, they can also freeze the assets of such organizations  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Offering restitution to victims of some federal crimes  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Authorizing more than $1 billion over five years for federal, state, and local government programs designed to prevent or deal with terrorists. After the Anti-Terrorism Law of 1996 was passed militia violence continued throughout the United States, but none of activities seemed organized on a large scale (Sonder, 2000). This could be due to increased pressures on the movement by the new law, which forced the militia further underground. Dees, Morris, (1996), Gathering Storm: America’s Militia Threat. Meyers, Leisa, Militia Movement, Microsoft Encarta 2001 CD-ROM Sonder, Ben, (2000) The Militia Movement: Fighters Of The Far Right

Irony and Foreshadowing in Poe’s Short Stories Essay

In Poe’s short stories, he uses literary devices like irony and foreshadowing to increase reader interest in his stories. Irony and Foreshadowing helps to create suspense, anxiety, and humor in his works. They also help to capture the audience’s attention and draw them into the story. Poe’s irony and foreshadowing are integrated in â€Å"The Cask of Amontillado† and â€Å"The Fall of the House of Usher†. â€Å"The Cask of the Amontillado† is one of the best examples of irony and foreshadowing in Poe’s works. In this story, almost every detail seems to stand for something else. These ironic details foreshadow Fortunado’s horrible death. Poe’s uses irony and foreshadowing to develop suspense and mood throughout this story. The first example of irony in this story lies in the character’s name. The name Forunato is ironic because it sounds like the word fortunate. Also Fortunato translates to â€Å"fortunate one† in Italian and suggests good luck. As we know from the beginning of the story, Fortunato is not so fortunate and his future lies in the hands of Montresor. Other ironies abound in the setting of the â€Å"Cask of the Amontillado. † This story takes place in Italy during Carnival, which is a joyous and happy time full of family, friends, and food. Carnival is the last place one would think of committing a murder. This ironic setting is one of the reasons Montresor is so successful and is why Fortunato is so surprised. A more visual and humorous irony lies in Fortunato’s apparel. â€Å"The man wore motley. He had on a tight-fitting parti-striped dress, and his head was surmounted by the conical cap and bells† (Poe â€Å"Cask†). His festive outfit contrasts with the impending doom that awaits him. Also, it is ironic that Fortunato believes that he is intelligent on the subject of wines, but he is dressed as a fool. In addition to irony, forshadowing is evident in the opening paragraph of the â€Å"Cask of the Amontillado†. Montresor’s first words to the reader are: The thousand injuries of Fortunato I had borne as I best could, but when he ventured upon insult I vowed revenge. You, who so well know the nature of my soul, will not suppose, however, that gave utterance to a threat. At length I would be avenged; this was a point definitely, settled –but the very definitiveness with which it was resolved precluded the idea of risk. I must not only punish but punish with impunity (Poe â€Å"Cask†). Clearly, Montresor has serious intentions for Fortunato, and these comments foreshadow Montresor’s vengeance on Forunato at the end of the story. Montresor says he must not only punish but punish with impunity. This foreshadows how an insult drove Montresor to take justice into his own hands and implies that Forunato’s punishment was deserved. Later in the story we see how this justice is really just an excuse for murder. Another instance of foreshadowing is when Montresor and Fortunato are in the vaults, looking for the cask of Amontillado. Fortunato begins to cough and says, â€Å"Enough, the cough’s a mere nothing; it will not kill me. I shall not die of a cough† (Poe â€Å"Cask†). This foreshadows his death because Fortunato was right in that he would not die of a cough but that he would die of something much more sinister. The clueless Fortunato also mentions that he has forgotten what Montresor’s family coat of arms looks like. Montresor describes his coat of arms as â€Å"A huge human foot d’or, in a field azure; the foot crushes a serpent rampant whose fangs are imbedded in the heel† (Poe â€Å"Cask†). This symbolically foreshadows Fortunato’s death because Montresor represents the human foot crushing the serpent, which represents Fortunato. This coat of arms shows that Montresor was not the first in his family to take justice into his own hands, a hint that Fortunato does not pick up on. â€Å"The Fall of the House of Usher† also makes good use of irony and foreshadowing. It is one of Poe’s most well-known short stories and is considered one of his best. This story shows us how important irony and foreshadowing are to a gothic tale by providing suspense and humor to Poe’s stories. One instance of irony in â€Å"The Fall of the House of Usher† is in one of Usher’s many paintings. In this painting, Usher paints a vault for the burial of a body. This is ironic because it portrays the tomb in which Madeline will be buried. It also shows how Lady Madeline would be buried alive. This painting signifies Usher’s dark thoughts and leads us to believe that he planned to bury Lady Madeline alive. Another example of irony is when the narrator reads Usher the story the â€Å"Mad Trist†. The narrator reads this story in order to calm both his and Usher’s nerves. This is ironic because the â€Å"Mad Trist† is a parody about a medieval romance. Poe introduces this story at the greatest moment of tension in the story; the Narrator cannot sleep, a storm rages outside, and Usher is on the brink of hysteria. The narrator could not have picked a worse time to read this book. (Poe â€Å"Usher’). Probably the most ironic part of the story was the change that Lady Madeline experiences before she is buried and after she is buried. When the narrator first sees Madeline, before she is buried, she is lifeless and can barely move or talk. After she comes back from being buried alive however, she has much more of an impact on the people and things around her. When she comes back from the dead, she has enough strength to tackle and kill Usher. This shows us that Lady Madeline has grown since her death. â€Å"The Fall of the House of Usher† is known for its Gothic elements. In this story Poe describes the house as bleak, gloomy, and close to crumbling down. When the narrator first sees the house at the beginning of the story he says, â€Å"I know not how it was — but, with the first glimpse of the building, a sense of insufferable gloom pervaded my spirit† (Poe 139). The gloom and bleakness of the house foreshadows the doom and horrors that will occur inside the house later on in the story. Poe lets us know from the beginning of the story that something execrable will happen inside that house. Poe’s description of the Lady Madeline as having â€Å"affections of a partially cataleptical character† (155) predicts her early death. The word cataleptical means to be in a state in which consciousness and feeling are lost and the body assumes a death-like rigidity. Lady Madeline’s description foreshadows her death because she is described as lifeless and lost. She seems as if she was already dead. The most obvious example of foreshadowing in this story lies in the title. â€Å"The Fall of the House of Usher† foreshadows what will happen to not only the physical House of Usher, but also the symbolic House of Usher. Symbolically, the House of Usher represents the bloodline of Ushers. When the house crumbles to the ground at the end of the story, it represents the end of the Usher bloodline. â€Å"The Cask of Amontillado† and â€Å"The Fall of the House of Usher† give a multitude of examples of both irony and foreshadowing. Poe uses these literary devices to develop suspense and mood in these stories. Without these literary devices, his stories would seem flat and boring. Poe’s literary devices are what captured and maintained my interests thought his stories.

The increasing problem of the destruction of the Amazonian rainforest

In the following essay I am going to describe the increasing problem of the destruction of the Amazonian rainforest. The forest lies in Amazonia, an area of Brazil, so called because of its proximity to the river Amazon. The Amazonian rainforest was once flourishing with growth and teeming with wildlife. However, due to the rapid rate at which the forest is being decimated, few trees will remain for the next generation to perceive. This crisis is so extreme that every day an area the size of Wales is demolished, and in only half an hour approximately half a million trees are pulverised. Already, half the original rain forest has been destroyed. And the reason for this catastrophic abolishment of nature? Money! One of the foremost problems is the construction of huge roads proceeding though the forest and knocking down trees and vegetation in its path. These roads often consist of thousands of kilometres of very basic, primitive, bumpy tracks carved out of the sandy soil. The most prestigious road of its kind is the â€Å"Trans Amazonian Highway. † The roads are built to connect the rain forest with Brazil's major cities, of which the majority are situated on the coast. Although the building of these roads should not contribute to the destruction of the rainforest, due to heavy machinery and the odd careless worker many trees are being damaged unnecessarily. They are cutting down far from the minimal amount of trees possible for the project. The consequence of the Amazonian rainforest being made accessible to major cities is the increasing potential of well established and prospering businesses set to make a fortune for some poor Brazilian families. As an outcome to this are frontier towns comprised from wood extracted and transported from the rainforest. Brazil is home to millions of impoverished citizens. The general domestic standards in homes often consist of no water or electricity and fairly severe food shortages. This poor standard of life encourages many families to move west in search of better conditions in which to work and live. The government issued each family with a plot of land to cultivate and occasionally this would include a house. The poor Brazilians began to rebuild their lives, however, before their land could be utilised it had to go through the lengthy but crucial process of removing all the trees from their plot. To do this they used destructive tools like axes and chainsaws then after to get rid of any remnants of life they would burn it. This was a further problem as many fires got out of hand and lead to major forest fires. After a while it became known as â€Å"slash and burn† Once the land was clear the settlers started to plant and grow their crops, corn, manioc and sweet potatoes to feed their families. Because the settlers had know knowledge of agriculture many wasted time carrying procedures to no effect. At first their crops were productive, however, because there were no trees left to shield the soil from the penetrating sun it soon dried out and the yield sunk into decline. After ten years there was nothing to harvest, so, the settlers packed up their positions and moved on to another plot to start again. After another ten years the same thing would happen and they would move to another plot. Many millions of trees were destroyed in this way. However after approximately thirty years the area the settlers had originally inhabited had re grown, so the people alternated between plots. These people were nicknamed as â€Å"the shifting cultivators. Although this did contribute to destroying the rainforest they were not major destroyers. An additional Contribution to the destruction of the rainforest is the trading of forest land to large companies who in exchange give money to the Brazilians. These companies are not concerned for the welfare of the forests and its wildlife. Their main interest is establishing their businesses so they will become a thriving success. However before they can commence with the construction work the forest trees have to be cleared quickly and therefore the most efficient method of doing this is fire. This process proves fatal to the environment in a wide variety of different ways. Firstly when trees are burned it causes an enormous amount of smoke and consequently lots of pollution. In addition, fire is extremely unpredictable, and depending on the direction of the wind any forest adjacent to the plot of land possessed by the company is under the risk of also being burned. This form of destruction is also far worse for the animals inhabiting the forest, because, unlike the chopping down of trees the animals have a minimal opportunity of survival†¦ early every living organism is slaughtered. The citizens of the forest are also endangered, many people die this way. Beef is currently in considerable demand all over the world; people just can't get enough of it. The poor people of Brazil saw this as a great opportunity to make money and consequently started purchasing large ranches in the rainforest in which to nurture and breed their cattle. However, once the cows have consumed all the grass and vegetation in one field they are transferred to another, this system goes on all the time. In consequence to huge areas of land being trodden on for many years, the soil looses its fertility and therefore no seeds or crops can survive. This system is increasingly being used around Brazil and is by far the biggest and worst destroyer. For years, areas of the rainforest have been destroyed by fire for varying causes. Subsequently, all this pollution is adding to the already horrific situation of global warming. If the pollution of are planet continues at this rapid rate in as little as 100 years many peoples lives could be ruined. Islands similar to Guernsey could be completely beneath the sea. The reason for this future disaster is the gasses which are being constantly radiated off industry and then interwoven in the Earths atmosphere, this consequently forms a warm blanket around the Earth which is starting to melt the ice at the poles, and as the ice melts the sea level rises and starts to flood flat land areas. An as a result of this many farming land will be destroyed and therefore food will become more scarce and prices near exorbitant for poor countries. The situation will be so dyer that the entire country of Bangladesh will be flooded because it is 80% flat land. It is also one of the most highly populated countries in the world. This will impact our lives as well; many areas of the British Isles will become submerged by sea. No country, person or animal will escape the effects of human disregard for the environment around us. Mining is another industry destroying the Rainforest. Large areas of land are dug up by companies wanting to make money from the precious minerals. The types of substances extracted are, tin, mananes, aluminium, iron and copper. Mining is a huge business and there are lots of additional expenses which have to be considered. For example more space is needed to provide the minors with hospitable accommodation, it is also necessary for 1000 km of railway to be dug for exporting the finished products to their required destinations. More lines are being built at an extremely fast speed. As much as 2 and a half km of the track is built a day and therefore it is not the workers priority, how they get rid of the trees and wildlife. All this construction is at the expense of the plants and animals. Charcoal making is a large occupation for many Brazilian citizens. However, because of the pollution it sends into the atmosphere it is adding to the greenhouse affect. The process of making charcoal involves baking the wood in a small mound of earth surrounded by sticks it takes a lot of time, experience and care. Charcoal is in such demand that 4 tonnes of wood only lasts for 4 minutes in a factory. Brazil is home to the 4th largest dam in the world. The purpose of these huge structures (built mostly in the 80's and 90's) is to generate cheap electricity. However, some people say they make more than can be used in Brazil, because the Brazilians don't use many electrical items. The dams function by a series of clever but complicated methods; all rivers start in hills, and therefore flow down the side of the mountain or hill into the sea or a lake. As the water is flowing down the hill inevitably gathers speed and it is this speed that can be converted into electricity by things called turbines. These turbines are comprised of a large wall built across the river. A small amount of water is let through a small gap, but the rest builds up behind the wall building up force to get through the gap. It is this force which generates the electricity; because inside the turbine there is a wheel which is being turned by the force of the water this can then be transformed into electricity. Brazil makes hydro electricity. However, there are many downsides to this method of resource preserving. Firstly due to the turbine a lot of the forest has been flooded by the water which overflows. Many animals have drowned and the smaller species which in future will prove vital in the ecosystem had no chance of survival. Even the lucky ones who were rescued appeared to be suffering. The pollution is so bad that the water has become acid and therefore unsafe. The Brazilians were promised that a certain percentage of profits would be donated to support them, however, this has not been the case. It has turned out that Brazil did not originally have the money to fund this project so they borrowed money from large companies and are still paying it back, with interest! The people in charge of the project it appears have also overlooked some simple ways of making money and at the same time utilising the forest; they could have sold the trees they flooded and in exchange received additional funding. This was an extremely expensive project with what at the end appears to be no final product. The Brazilians can't use all the electricity being generated. The flooding of the rainforest also disadvantages the Brazilian indigenous peoples. The land protected and preserved for them is being also destroyed along with its citizens. All the thousands of natives who inhabit the forest are being endangered because of the different people such as gold miners, forest workers and dam builder's bringing with them new viruses and diseases which they are not immune to and consequently can not fight off. Gold mining is the final thing which is decimating the forests, to extract the gold they blast the banks with powerful water hoses which erode the river sides. They also use arsenic, which is a poison to extract the gold. The water is consequently polluted and the fish inedible. The land becomes toxic and unusable forever. In conclusion, I strongly believe that if this disrespect for one of the most beautiful natural phenomena's of the world refuses to cease, the human race will have destroyed it before we truly recognise what cures and life saving treatment it can offer us. The Amazonian Rainforest is being sabotaged so quickly that unless some drastic action is taken quickly we will never realise the full potential of the forest. There is a lot of controversy and speculation about what to do with the forest, however, I believe the forest should be preserved for one prime reason, and that is the true and rightful owner of the forest†¦ nature.

‘A Vendetta’ & ‘The Tell-Tale Heart’: Close or Distant? Essay

Though it’s not exactly the case of ‘great men think alike’, yet, there is some similarity between the two short stories of two great storytellers of two different times, â€Å"The Tell-Tale Heart† by Edgar Allan Poe (1809-1849) and â€Å"A Vendetta† by Guy de Maupassant (1850-1893). It produces same reactions at times, as both are murder stories. Apart from that, each of them works with different themes and uses different type of presentations. Therefore this essay tries to find out such differences and similarities between these two stories, before reaching its own conclusion. SUMMARY OF ‘THE TELL-TALE HEART’ ‘The Tell-Tale Heart’ deals with a theme like ‘an ill mind can stretch itself to any degree under provocative conditions. ‘ Here the central character is a nameless person, who is actually a madman and full of strange behavior. He does not like his master because of dully eyes and that is why he wants to kill his master! Poe has written this story in first person, and that kind of storytelling raised more tension in the story, besides showing how the strange chemistry of human mind influences a person to kill someone, and then to confess about it. In the story, the dull expression of the eyes of his old master irritates the person and that irritation finally turns into a desire to murder the master. So the servant keeps on recharging his desire by visiting his master’s room at the dead of night for several days and then finally kills the old man. All the while readers come to know about his strange mental condition through his confessions about hearing strange sounds or his frequent references on ‘madness’. That ‘madness’ carries the story till the end, when he kills and even cuts off the body parts of his master and hides them before revealing about everything to policemen. SUMMARY OF ‘A VENDETTA’ The theme of this story can be anything that speaks about ‘how the intensity of human desire paves its way towards fulfillment’. Presented in third person narrative, this story shows that how with dedication, determination and application one can achieve an apparently impossible mission even under critical circumstance. The central character of the story, an old widow, finds her son Antoine Saverini murdered by a man named Nicolas Ravolati, who leaves the place at once. The widow gets shocked, as she is now left alone with only a dog as her companion, save the black future. Yet she resolves to avenge the murder of her son and constantly ponders on that idea, in spite of the fact that she is weak, and has none to support her in her mission. However, it’s her deep desire to fulfill the mission that aids to her vision, where she finds an option like training the dog to kill. Once decided, she finds a novel way to train the dog, where she uses a dummy and an age-old idea of providing incentive to the animal after successful completion of the ‘murder rehearsal’. This goes on for quite a few days before she gets convinced that the dog is ready to do the job, and then she goes out to find Nicolas Ravolati and finally meets him in the backyard of his new home. It is there she unleashes the dog to kill Ravolati and thus fulfills her mission of avenging her son’s murder. THREE QUALITIES OF ‘THE TELL-TALE HEART’ First person narrative Edgar Allan Poe has used first person narrative in Tell-Tale, which suits the story in many ways. Firstly, it has helped the writer to show the strange mental condition of the murderer through his own words. Secondly, it has helped him to use clinical clues easily. The symptoms of madness in the man have been placed right from the paragraph (elements are identified in italics), which creates the background of the story. â€Å"TRUE! – NERVOUS– very, very dreadfully nervous I had been and am! But why will you say that I am mad? The disease had sharpened my senses – not destroyed—not dulled them. Above all was the sense of hearing acute. I heard all things in the heaven and in the earth. I heard many things in hell. how, then, am I mad? † Everyone knows that someone mentally ill often feels nervous and complains about strange things. Poe shows that to the readers through words and actions of the main character, where he openly admits about his nervousness or ‘hearing more than others’. Such victims of mental illness turn violent too – which we observe later, when he attacks and kills his master. At the end of the story, Poe makes the man complaint again about the strange crisis within him – â€Å"I could bear those hypocritical no longer! I felt that I must scream or die! —and now–again–hark! louder! louder! louder! † Effect of Madness This story tells its readers about how strange, painful and unpredictable a madman’s life can be. It is always difficult to use madness as a main issue in a short story, but a master storyteller like Poe has mixed it in such a way that readers are bound to be sympathetic to the murderer in the end. All over the story Poe produces enough of dialogues and actions to convince the readers about the helpless condition of the murderer (clinical clues placed in italics). â€Å"I heard a slight groan, and I knew it was the groan of mortal terror. It was not a groan of pain or grief—oh no! – it was the low stifled sound that arises from the bottom of the soul when overcharged with awe. I knew the sound well. Many a night, just at midnight, when all the world slept, it has welled up from my own bosom, deepening, with its dreadful echo, the terrors that distracted me†. It is that sad tune of madness that rings on all throughout the story and touches the heart of the readers. Bizarre Motive The motive of murder is bizarre, which clearly shows the unfortunate mental state of the murderer, who even admits that right at the beginning of the story. â€Å"It is impossible to tell how first the idea entered my brain; but once conceived, it haunted me day and night†. Or â€Å"I think it was his eye! Yes, it was this! One of his eyes resembled that of a vulture—a pale blue eye, with a film over it†. These lines clearly show the uncertainty in the man, and also indicate the motive is bizarre. On the other hand, this bizarre motive is significant to know more about how mental illness works in a person; and from that angle, it has to be a conscious creation of Poe. THREE QUALITIES OF ‘A VENDETTA’ Third Person Narrative Maupassant has used third person narrative to tell this story. Third person narrative always has the scope to cover a big picture, and Maupassant’s genius has utilized that possibility to a great level. The details of the surroundings of the town Bonifacio, the place where the widow lived with her son – all influence the readers to identify the helplessness of a lonely widow who desperately wants to be at peace by killing her son’s murderer. Just two lines from the story can serve as an example. â€Å"The widow Saverini’s house held for dear life to the very edge of the cliff; its three windows looked out over this wild and desolate scene†. It is as if, Maupassant says to the reader – â€Å"Look at this poor, lonely lady, who is living on the edge by all means, yet she is out to win justice.. † Clear Motive Behind the Murder The widow’s motive is clear and concise, that she is out to avenge the murder of her son – in other words, to find peace by accomplishing her mission. This is why the widow is calm and devoted to the task cut out before her. â€Å"For three months she trained the dog to this struggle, the conquest of a meal by fangs†. This statement proves the fact that she is seeing it as a mission, of which murder is just a part to complete the circle. This determined approach of the widow heightens the tension of the story, while winning sympathy for her. Maupassant Used Interesting Old Tricks Using ‘incentives’ in the training of animals is an age-old practice among circus trainers or the farm-keepers. Maupassant successfully used that idea in the story to provide the much-needed solution for the widow. â€Å"One night, as Semillante was beginning to moan again, the mother had a sudden idea, an idea quite natural to a vindictive and ferocious savage†. And â€Å"She had taught the dog to rend and devour it without hiding food in its throat. Afterwards she would reward the dog with the gift of the black pudding she had cooked for her†. And â€Å"As soon as she saw the man, Semillante would tremble, then turn her eyes towards her mistress, who would cry â€Å"Off! † in a whistling tone, raising her finger†. It is this novel idea that takes this story to a new level from where it takes off towards the climax. This ‘incentive’ technique in fact proves to be the backbone of the story, because without it, the widow could not have fulfilled her mission with the help of a dog. SIMILARITIES From a readers’ point of view the similarities between these two stories can be placed in the order like below: Application of Interesting ideas Both Poe and Maupassant have chosen interesting ideas to build their story – and this treatment may be considered as a similarity. Though their ideas are far from close to each other (madness and ‘incentive’ technique), yet they serve the same purpose for their respective stories – they add dimensions to the readers’ interest. There is another such similarity – that is about the murder methods – while one uses a dog, other opts for a bed. Ability to sustain readers’ interest The flow of events in both the stories is well planned and they hold readers’ interest till the end – between which the detailing involves the reader with the event. In Tell-Tale, the monologues invite the readers to realize the helplessness of a person who fails to decide on what to do with his aimless mind, while Vendetta inspires the readers with its detailed account of the determination of an old widow. Same Structure Structurally both the stories are similar, though category wise Vendetta is somewhat closer to ‘twist’ category and Tell-Tale belongs to ‘tale’ category. Yet, the stories are well plotted, where Poe wants to show the negative effect of brain and Maupassant wants to show positive power of brain. Both the stories have fewer characters and have background elements working in their favour (madness and determination). CONCLUSION Though both the stories produce similar emotion at times, they are written almost from an opposite angle, where Tell-Tale is a story of an unfortunate madman and Vendetta is a declaration on the power of human mind. From this angle, these two stories are just the opposite, as Poe shows us, almost like a doctor, how helpless humans are, when their brains malfunction, while Maupassant tells what a human can achieve with brain-power even under difficult conditions. However, good stories tend to be puzzling, and that allows anyone to consider these two stories as two sides of the same coin on the ground that both deal with the power of mind, be it ill or good. Ends

Monster Energy Drink Target Audience and Company Objectives Essay

Consumer Behavior Monster Energy Target Market Because the energy drink is still part of a new and developing industry, the energy drink target market is different than in some of the other beverage industries. Monster energy drinks have become a very popular, â€Å"hip† part of society, but the market at which they are aimed is not as wide and expansive, or diverse, as some might think. Early in energy drink history, when they were first being sold in the United States, athletes were the primary consumers. This shows that even initially energy drinks were directed at a select crowd, a group of people with specific interests. Although the consumer base for energy drinks has now expanded beyond that of simply athletes, the target market is still more particular than in other industries. When thinking about the energy drink target market, it is important to consider who is most receptive to the purported effects of the beverages. Although everyone is susceptible to the fatigue of the super-charged, over-worked lifestyle, young people are especially vulnerable to persistent exhaustion and insufficient energy. This group of people, more specifically male teenagers and people in their 20s, are also most likely to believe in the veracity of the energy drinks’ claims. As a result, the majority of energy drinks are developed for and advertised to this younger generation. In addition to focusing on a specific age group, many energy drink companies are even more exclusive in their marketing efforts, gearing their products and advertising to appeal to very specialized groups, such as gamers, extreme sports enthusiasts, and the hip-hop crowd. The effects of this emphasis on such a target market can be seen in the advertising campaigns of the energy drinks. Many of the names of the beverages, such as Monster LoCarb appeal to these specific consumers and the marketing strategies that revolve around sponsoring public events or celebrity endorsements reflect this focus. The design and packaging of many energy drinks also relates to the target market. Although the energy drink industry currently caters to a very specific target market, as it continues to grow and develop, it is likely that marketing efforts and the focus consumer base will be more diverse and expansive. The Monster Energy Drink, distributed by Monster Beverages Co., uses concentrated targeting as a marketing strategy. Strong promotion strategies including product hand-outs by young attractive vendors in powerful trucks blasting music are common ways The Company promotes in cities. The Company also uses Ricky Carmichael, a motocross legend, to endorse their products. 40 foot posters are used to target motocross fans which are a major target market for Monster Beverages Co. (Murr, 2006). Other effective advertisements include using high contrast, recognizable posters in retail stores and high energy, adrenaline rushed TV ads. Advantages of concentrated marketing include concentration of resources, better meeting the needs of the target audience, and strong positioning. Disadvantages include segments being too small or changing, and large competitors such as red bull to more effectively market to niche. According to Rodney Sacks, CEO, the target audience is 18 – 25 year old males (Murr, 2006). This market is focused on a product which offers an energy boost, so any audience that is involved in sports, or high endurance activity is a clear target. The green claw marks resemble adrenaline, power, and testosterone, accompanying its motto, â€Å"unleash the monster within†. High schools and colleges are clear niches for these high energy markets. The demographics for the target market for Monster energy drink are: Major Cities 18-25 year olds Males Athletes/ High endurance activities Income ? middle class According to the 2000 census, there are approximately 10 million males who fall under Sacks’ audience of 18 – 25 year old males. But I believe the target market is expanding to be much wider than that including women and older men. Judging by the effectiveness of free handout promotions in hot locations such as South beach, Florida, I see a target market of males and females ages 12 – 35. According to the census this number is around 80 million (US Census Bureau, 2007). Hansen’s Monster Energy drinks offer giant doses of caffeine and sugar in big black cans adorned with neon-colored claw marks. The scary packaging, plus a bevy of extreme-sports sponsorships, positions Monster as an edgy alternative to Red Bull in the fast-growing, $2 billion a year energy-drink market. Monster’s slogan: Unleash the beast. † Monster has certainly energized Hansen. The company has seen its sales more than double since it introduced the brand in April, 2002. Last year, Hansen earned $20 million on sales of $180 million, up from just $3 million of profits on sales of $80 million in 2001. Sales nearly doubled, while profits quadrupled, in this year’s first quarter. Those results helped Hansen earn the No. 26 spot on BusinessWeek’s annual ranking of Hot Growth Companies. Monster Objectives Hansen has jolted the Monster brand with a dose of guerrilla marketing. Teams of Monster ambassadors† give out samples of the product at concerts, beach parties, and other events. The company also sponsors motocross, surfing, and skateboarding competitions. Hansen representatives in black Monster vans supplement the company’s network of 300 independent distributors by assembling store displays and restocking specially designed racks in convenience store coolers. Hansen now owns an 18% share of the energy-drink category, according to the trade publication _Beverage Digest_. While Red Bull remains the leader with nearly half of the market, Hansen’s energy-drink sales increased 162% last year — more than three times Red Bull’s growth rate. A small subset of consumers is going wild over these drinks,† says Beverage Digest editor and publisher John Sicher. Hansen is really riding a tiger. † It’s a jungle out there, though. Coca-Cola Co. ([**KO**](.. /javascript:%20void%20showTicker(‘KO’)) ) is promoting its new Full Throttle energy drink. PepsiCo Inc. ([**PFE**](../javascript:%20void%20showTicker(‘PFE’)) ) is marketing energy drinks under its SoBe and Mountain Dew brands. And independent entrepreneurs have elbowed their way in with products such as Rockstar and FUZE Mega Energy. Every month we pick up a new product or two,† says George Kalil, who runs an independent bottling company in Tucson. Sacks estimates that the energy-drink category is growing 50% a year and that there’s room in the market for everybody. These are the new soft drinks of the world,† he declares. Sacks and Schlosberg are fending off the attack by diversifying. They’ve launched Joker, an energy drink sold exclusively in Circle K convenience stores, and Rumba, a caffeine-laced juice drink designed to be a morning pick-me-up. And they introduced Monster Assault, which comes in a black-and-gray camouflage can that saysDeclare war on the ordinary! † It’s a slogan that could describe the juiced-up strategy of this formerly sleepy beverage player. It is apparent that Monster has become a major player in the energy beverage market. We hope to be the number one choice of energy drinks among consumers.